An effective website design you’ll quickly see that this post is all about making things easy. I like to keep things simple, which couldn’t be more important in web design. It would be best if you always made it as easy as possible for people to find their way around your site and know what they can find and where. So, here are my 5 tips for making an effective website design that gets a lot of sales.
1. HAVE AN APPEALING DESIGN THAT MATCHES THE PERSONALITY OF YOUR BRAND
The first few milliseconds after your page loads, when a visitor sees your site for the first time, are critical. It doesn’t take long for someone to decide whether to look around on a page or click “back.”
For a website that gets a lot of conversions, it’s essential to make sure that the way it looks, right from the start, shows what your business is all about. It should show how good your services are, meet the needs of the people you want to reach, and feel comfortable. Keep things straightforward and avoid making them overly complex. Again, the essential word for this piece is simplicity.
Good design is also about more than just how it looks. To give your users the best possible experience, you should think about site speed, keeping your software up-to-date, and ensuring your website is responsive, which means it works well and looks good on both small and large screens.
2. CONSIDER USING IMAGES OF PEOPLE
When we see the face of another person, we feel a lot. People’s faces grab the attention of viewers and make them feel something. When people visit a website and see a person’s picture, they can understand what that person is going through and even put themselves in the same situation.
How the person in the picture look will show how you want people to feel about your brand. So, if the first person they see on the page looks confident and sure of themselves, it can show visitors that the brand will help them feel confident and sure of themselves. People will try to be like the people in the pictures if they look happy and at ease.
Even though you don’t have to use pictures of yourself on your website to get these kinds of responses, it can be beneficial to do so if you want to build authority and trust. When people see a picture of a person, they feel a connection that is hard to create with words alone.
3. HEADLINES SHOULD BE SIMPLE AND COMPELLING
Visitors to your website are more likely to read the headlines than any other text. Again, my advice is to keep things as simple as possible. You don’t have to try hard to be innovative. Instead, make sure you’re getting the most important points across:
• how your company works
• for whom it does it
• a feature or perk that sets your business apart or makes it a better choice than others
Think about your ideal customer when you write your headlines. Most people who visit your website won’t buy anything, so you don’t have to please everyone. Talk to the people who are most likely to want your help. Try to focus on one strong message and highlight the things that are important to them. Don’t give your visitors too many benefits and features all at once.
4. CALL TO ACTION SHOULD BE STRONG
What do you want people to do when they visit your site? What’s the point? Having an effective website design a visitor is one example:
• fill out a form to get in touch
• sign up for a free trial.
• set up a call
• join your email list
• buy something
Make it easy for your website visitors to reach their goals. Websites that convert well use big buttons and copy that makes people want to read more. You should put these design elements all over your website in different places. Your new visitors might not trust you enough to click that button the first time they see it, but you want to give them a second chance to do something after they’ve looked around your site for a while.
5. MAKE NEGOTIATION SIMPLE AND INTUITION
It would help if you tried as few links as possible in your menu. Too many websites have too crowded menus, making it hard to find what you’re looking for and easy to get lost.
Visitors should easily see which pages they’ve already looked at and where they can find the information they need. Before you build your site, you should take the time to plan out how people will get around it and how the pages will be set up. You can do this with a simple sitemap, which lets you plan a logical way for people to move from one page to the next.
Make sure the names of your pages are clear. This is better for SEO as well. “Give us a shout” might sound funny, but it could make some of your visitors wonder why they can’t see your “Contact” page. People browse websites at lightning speed these days, and anything that slows them down for even a few seconds can make them angry, which is not a feeling you want your brand to be associated with.
LAST THOUGHTS
The most important thing to remember about your effective website design is that you can’t just “set it and forget it” if you want to optimise its design and get as many conversions as possible. You must try different things until you figure out what works best for your business.
These tips will give you a great place to start, and if you want more help, you can always reach out and learn more about how to work with MakeBrandUp.